In this tech-assisted world of shopping, a well-designed and mobile-friendly website is a great lead-generation tool for businesses of all types. But some business websites are unable to convert visitors into customers because of a variety of issues like poor navigation, lack of mobile-friendliness, poorly written website copy, and more.
In this article, we will discuss the top reasons why your business website is not generating leads and how you can make it a lead-generation machine.
1- Ineffective Use of Call-to-actions
Not inviting a potential lead to take any action is the simplest way to lose them. Give your guests a clear understanding of what you want them to do or they will go in an instant.
Do you desire subscribers? Or do you have a product that they could be interested in purchasing? Ensure that there is a “Add to Cart” button at the top of your website.
2- Poor Online Visibility
For your website to produce leads, you need traffic. You can accomplish this by working on SEO, social media marketing, PPC, writing about related subjects, and other strategies. The easiest approach to increase traffic is through PPC, but you will have to pay for each visitor that comes to your website. Long-term, SEO is the greatest strategy because it will position your website at the top of Google, inviting users to click through.
3- Lack of Product Reviews or Customer Testimonials
Most of the customers read reviews and testimonials before they make any final buying decision. Why would someone take a chance if there aren’t any existing customer reviews? Feature endorsements on your website! When prospective consumers discover how satisfied others were with their purchases, they’ll offer them confidence.
4- Difficult Contact Forms
Contact forms should be designed such that users are effortlessly led to the following step. For instance, if a visitor has problems filling out the contact form, you run the danger of losing leads. Keep your design straightforward and concentrate on the most crucial details. Make sure this is prominently presented in front of visitors and that it stands out from any other displayed secondary information. Make it simple and quick for them by only requesting the information you need from them. This will help you prevent lengthy wait periods that lead visitors to give up on completing the form altogether.
5- Not Mobile-Optimized
Because they are accessing a desktop site on their mobile devices, some potential leads are unable to convert. People are now using their mobile devices more frequently. In actuality, more individuals use their phones than their desktops to access online material. This means that having a mobile-friendly website is crucial!
With responsive design, you can make sure that your landing pages and contact forms load correctly on all devices. This will guarantee that you are interacting with the broadest audience possible, irrespective of their preferred devices.
6- Poor Website Navigation
The use of minimal design is popular in both web and graphic design. Your reader’s attention will be better captured by a straightforward layout devoid of superfluous graphics or text, allowing them to concentrate on the important details of your message. According to eye-tracking studies, people are more interested in skimming a webpage than in reading every word.
Organizing material into sub-headers or bullet points is one approach to make your website easy to navigate for readers. Without having to scroll down through all the lengthy paragraphs that might not be pertinent, the reader will be able to quickly find what they need by skimming through.
7- Low-Quality Website Copy
Making a good first impression is difficult without the proper copy. Your website visitor will decide within seconds whether to become a customer or leave your site forever owing to poor content and tone.
Even severe effects result from the poorly written content. Do not let a spelling error or typo cause one of your most precious leads to say goodbye and leave you!
A wonderful method to engage prospects is to speak to them as if they were friends. You can achieve this by addressing their problems in a clear, concise manner while using the same tone and diction that they currently employ when promoting themselves or similar goods to yours.
